Conversion flow:

Conversion occurs when the user installs the app and opens it.

KPIs: P360 and client internal BI

Tracking:

Please pass back app names under &site= and a device ID into &idfa=

For VTA tracking please make sure to pass the following parameters in both URLs (click and Imp):

&ua= User-agent.

&ip= User IP address.

Let us know if you need help with the format for the above parameters.

Fraud & P360 Threshold

Any offer that exceeds 50% fraud or P360 will be deemed ineligible for payment.

Testing Period

A one-week testing phase will be conducted for all new traffic sources to assess their quality before full approval.

Fraud Reports

Detailed and transparent fraud reports will be provided for reference, ensuring clarity on any deductions or payment disputes.

##### CAMPAIGN INFORMATION #####

Platform:
ANDROIDKPIs: Creatives need approval. No adult content. No app discovery. No copyright infringing websites. No email marketing. No forced redirect. No google adwords. No icon drops. No illegal websites. No incentivized traffic. No network rebrokering. No pop traffic. No push notifications. No SEM / SEO brand bidding. No social traffic KPI: Conversion flow: Conversion occurs when the user installs the app and opens it. KPIs: P360 and client internal BI Tracking: Please pass back app names under &site= and a device ID into &idfa= For VTA tracking please make sure to pass the following parameters in both URLs (click and Imp): &ua= User-agent. &ip= User IP address. Let us know if you need help with the format for the above parameters. Fraud & P360 Threshold Any offer that exceeds 50% fraud or P360 will be deemed ineligible for payment. Testing Period A one-week testing phase will be conducted for all new traffic sources to assess their quality before full approval. Fraud Reports Detailed and transparent fraud reports will be provided for reference, ensuring clarity on any deductions or payment disputes. Additional Requirements: null
Leadflow: CPI
Restrictions: Creatives need approval. No adult content. No app discovery. No copyright infringing websites. No email marketing. No forced redirect. No google adwords. No icon drops. No illegal websites. No incentivized traffic. No network rebrokering. No pop traffic. No push notifications. No SEM / SEO brand bidding. No social traffic

Melissa Carter

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